About
Some people think of marketing as just getting more eyeballs on something. But the best…
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Articles by Anf
Contributions
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You're leading a team on a complex project. How do you ignite creativity within your team members?
Here are two specific situations I've experienced with different companies I've worked for: With a global corporate project team, we flew from various cities worldwide to Atlanta for a week to bond, socialise, and work closely. Shared dinners and activities helped us feel connected, enhancing creativity when we returned to our offices. We organised virtual social gatherings at a smaller remote startup with food and drinks delivered to team members' homes. These shared moments, combined with games and storytelling, fostered connection and eventually led to an in-person offsite in the Philippines when the company grew.
Activity
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𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗿𝗲𝘀𝘁 𝘄𝗮𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗲𝗮𝗿𝗻𝗲𝗱. After the launch. After the next milestone. After proving…
𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗿𝗲𝘀𝘁 𝘄𝗮𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗲𝗮𝗿𝗻𝗲𝗱. After the launch. After the next milestone. After proving…
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Experience
Education
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Through the program, Explorers get access to world-class insights and education on the 101 of angel investing, the best angel network in the region, a sneak peek into our internal Investment Committee meetings, and funds to invest.
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The Dent Key Person of Influence 40-week Accelerator is a comprehensive program designed to help entrepreneurs become industry leaders by mastering the "5 P's": pitching, publishing, product, profile, and partnerships.
The accelerator equips participants with tools, strategies, and support to elevate their brand, increase influence, and drive business growth. -
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Volunteer Experience
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Program Development and Marketing Assistant
Young Social Entrepreneurs of Canada
- 1 year 1 month
Education
YSEC is a social enterprise incubator and community hub for young entrepreneurs, organizers and activists between 18-30.
We seek out extraordinary young Canadians with the minds and visions for transformational change, and help them turn ideas for good into enterprises for good.
As Program Development and Marketing Assistant, I was responsible for planning, promoting and delivering events designed to grow and nurture YSEC's community of young social entrepreneurs. This included…YSEC is a social enterprise incubator and community hub for young entrepreneurs, organizers and activists between 18-30.
We seek out extraordinary young Canadians with the minds and visions for transformational change, and help them turn ideas for good into enterprises for good.
As Program Development and Marketing Assistant, I was responsible for planning, promoting and delivering events designed to grow and nurture YSEC's community of young social entrepreneurs. This included successfully planning, promoting and delivering our inaugural 100-person weekend conference re:Vision 2010. -
Contributing Photographer
Evergreen Canada
- 1 year 1 month
Environment
Evergreen is a national non-profit transforming public spaces in our cities to build a healthier future for people and our planet.
As a volunteer photographer, I took photos of events hosted at Evergreen Brickworks for marketing and media content.
Publications
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Outsourcing Your CMO for Explosive Growth
SEO Leverage Podcast
In this podcast, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don't have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.
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Case Study: Transforming a Buyer's Agent Marketing Strategy from Chaos to Clarity
Linkedin
Marketing for real estate professionals can seem like a labyrinth.
Here's how I helped one buyer's agent through the maze. -
How A Hippie Found His Calling In The World Of Accounting (My Unlikely Journey)
Linkedin
Imagine you’re a free-spirited creative type who loves writing, travel and yoga. Now, imagine ending up as a marketing leader at an accounting firm. Sounds bizarre, right? Well, that’s exactly what happened to this hippie!
Let me tell you the story of my unlikely journey into the world of accounting, bookkeeping and finance.
Click "Show Publication" to read more. -
Optimize For ENERGY (Not Time!)
MBML Podcast
Feeling like you're running on empty even though you're smashing goals left and right?
Check out my chat with Steven on the MBML podcast. We get real about turning the tide from burnout to abundance – not just in your wallet, but in life, too.
It's all about where your energy's going – your calendar, the people you hang with, even your social media habits. Plus, we're dropping some top tips on better sleep, smarter eating, and handling the info overload. Ready to re-energize?…Feeling like you're running on empty even though you're smashing goals left and right?
Check out my chat with Steven on the MBML podcast. We get real about turning the tide from burnout to abundance – not just in your wallet, but in life, too.
It's all about where your energy's going – your calendar, the people you hang with, even your social media habits. Plus, we're dropping some top tips on better sleep, smarter eating, and handling the info overload. Ready to re-energize? Have a listen. -
The Better Business Book: 100 People, 100 Stories, 100 Business Lessons to Live By
CreateSpace Independent Publishing Platform
The Better Business Book is better than your average business book. That’s how we came up with the title. It consists of 100 people each sharing their most valuable business lesson. A real story from their business experience and the lesson they learned from it. Each time you read it, you will learn something new. Guaranteed. We hope you enjoy reading this book half as much as we enjoyed creating it for you. Authors Unite
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Inspiration Bible: The Unseen Force Transforming Lives Worldwide
Gowor International Publishing (October 15, 2014)
Brought to life by Emily Gowor, the Inspiration Bible is compiled of one-page entries from 365 people from over 15 countries sharing a message that will inspire you. From life wisdom to stories of overcoming extreme adversity, this book is one you can call on every day of the year for the inspiration you need to live a magnificent life.
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Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century
HuffPost
LinkedIn is the most powerful marketing tool of the 21st century, and there are three main reasons: media, partnerships and clients. Before we get into the specifics, let me share some background information with you.
Click "Show Publication" to read more.
Projects
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Design for Change Laos
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Design for Change (DFC) Laos is an educational initiative that empowers students to create positive changes in their communities. Introduced to Laos in 2011 and officially sponsored by PADETC (Participatory Development Training Center) in 2012, DFC Laos uses a simple four-step process to engage students in problem-solving and community improvement.
Achievements in 2012:
- 8 participating schools across Laos
- Approximately 70 teachers trained as facilitators
- Over 200 students…Design for Change (DFC) Laos is an educational initiative that empowers students to create positive changes in their communities. Introduced to Laos in 2011 and officially sponsored by PADETC (Participatory Development Training Center) in 2012, DFC Laos uses a simple four-step process to engage students in problem-solving and community improvement.
Achievements in 2012:
- 8 participating schools across Laos
- Approximately 70 teachers trained as facilitators
- Over 200 students involved
- 7 DFC volunteers (core team)
- 7 videos produced showcasing student projects
- DFC toolkit translated into Lao language1
Students addressed various issues, including:
- Improving school bathrooms
- Reducing garbage in schools
- Addressing bullying
- Enhancing school resources
- Promoting anti-smoking and anti-drug campaignsOther creators
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